We do not share your information with anyone. Customers - they would want cheap flights that are comfortable and safe. As an airline which has low fares, this company stands out as one which has got superior reputation and efficiency (Anderson 2011). It is important to keep in mind that the situation is dynamic and that both stakeholders and their interests might change over time, in terms of level of relevance to the project and the need to actively (Figure 1.1) is a representation of some of the multifaceted relationships between BP and its publics/stakeholders. Opines that airline of choice remains the top choice for international flights for premium customers as well as cargos, economy and shorter flights. 4 min. Easyjet Analysis. Explains that employers want to coordinate the behaviour of their member policies during negotiations with trade unions or government bodies. According to the Ansoffs matrix, the airline should try to penetrate new markets with the existing products and services (French 1986). About stakeholder mapping in Smaply and a step by step introduction. Explains the discount rate used to determine the npv of future profits is 10.5%. an unfavorable eu ruling in february 2004 put pressure on the stock price and raised uncertainty among investors. A. D. Chandler, Strategy and Structure (Cambridge, Mass. In the recent past, the airline has been carrying out an evaluation regarding its fleet. You can use the following in your reference section in order to give credit to the source. In addition, this company operates on 100 airports all over Europe and carried 51.9 million passengers in 2008. The increase in Air Passenger Duty Tax and landing charge increases also affect the company and so therefore affect customers. This was based on the argument that if the airline prices were reduced on these short routes, then the demand for airline travel when it came to short airline routes would also increase (Cameron & Mike 2009). A public sector contractor, for example, might list central or local government as a primary, rather than a secondary stakeholder. A train company or media company may list its industry regulator as a primary stakeholder. Focus on seasonality improvements such as season contracts and bases. Fourth is the dependability, which is the ability to ensure that the stated services are delivered in accordance with the promises which have been made to the customers. All rights reserved. easyJet being a 100% direct sell service had main focus on the internet marketing. It has reinforced its position in short-haul travel aviation increasing its market share from 6.5% to 7.6%. I combine my deep expertise in change management with culture design and change leadership development. "EasyJet Company's Strategic Analysis and Marketing." Copyright of EasyJet Plc SWOT and PESTLE Analysis is the property of Barakaat Consulting. EasyJet has been able to build a successful low-cost model because of the 15% reduction in emissions and fuel consumption from new generation aircrafts and the significant increase in cost savings from 107 million pounds in 2018 to 139 million pounds in 2019. This airline focuses on low cost, financial strengths and on high efficiency. The y-axis represents the interest in or impact of your project on a stakeholder. student. From the annual report 2008 of Easyjet, it can be found that its total revenue is increasing for example- in 2008 Easyjet's total revenue was 2,362.8 million and in 2007 was 1,797.2 million but for recession it may reduce this year. It is worth noting that the cost of implementing these strategies will have an impact on the operations of this airline. Explains that the hicksian model is a model of labour economics used to explain or help understand clearly with more insight to the bargaining process. This airline is credited to having the quickest turnaround times on the industry. Explains that the airline industry is influenced by the elasticity of demand, externalities, wage inequality, monetary policies, and fiscal policies. 2020/21 Voluntary National Review (VNR) countries and another for all stakeholders.1 The report offers analysis, reflection, and recommendations across a range of themes, clustered around these key findings: (1) Partnerships with stakeholders are vital to SDG implementation in the context of the COVID-19 pandemic; stakeholders are making important and diverse . Thomas Reynaert, Managing Director, Airlines for Europe (A4E) Thomas Reynaert, Managing Director, Airlines for Europe (A4E) "It's an unprecedented crisis that in many ways has shaken our industry to its core. They have the interests in the activities of an organization and can be divided into internal and external stakeholders.In addition there are different levels of stakeholders: primary and secondary.The level of stakeholders depends on the political economic and social environment. easyJet has refined its strategy to drive our purpose of making low-cost travel easy. This is the sample complete report which will give you a glimpse of what your complete report will cover after purchase. Easyjet stakeholders Free Essays. 3. A stakeholder analysis, in simple terms, is the process of identifying potential stakeholders and separating them into different categories and groups per their level of interest, participation, and Influence in the said project. This ensures the customers are satisfied with the nature of operations which are in progress. The company has a presence in over 30 countries through its affiliate airlines like EasyJet UK, EasyJet Switzerland, and EasyJet Europe. A stakeholder map typically falls on a two-by-two grid. In addition, the airline should consider having community programs which demonstrate to all other companies how a business can directly affect the people and communities in the many cities which it serves through outreach services and community building activities. Explains that suppliers don't have suppliers, but do receive donations and want keith's rescue dogs to use these donations to their advantage and to help the dogs in their care to receive a better life. Use our interactive flight route map to find destinations easyJet fly to from your chosen airport. Explains that valuation 2 assumes an increase in passenger traffic, bringing the load factor close to 90%, with a 5% decrease in cost per passenger. Use Creately's easy online diagram editor to edit this diagram, collaborate with others and export results to multiple image formats. Furthermore, there is an increase in the challenges which are facing this sector. Explains that unions can enable almost everything that is good for employees and also helpful for the union in many ways. View timetables, travel guides and ideas of where to go. The second table gives highlights on the financial status of the company in the year 2012 and the anticipated financial aspects in the year 2013. For instance, in 1992, following the expansion of the European Union, there was an increase in the airline destinations. ba plans to reduce co2 emission by 50% by 2050 and reduce noise per flight by 15% by 2015. Holistic Analysis Furthermore, I am a Certified Scrum Product Owner (CSPO). Some of the strategies which have been synonymous with this company include maintaining and promoting a people friendly company culture, providing leadership to dynamic workforce, helping the community and charitable programs to get better results, ensuring suppliers optimize their energy usage and materials management and finding practical solutions to eliminating waste. Protect and build on easyJet's strong brand, Provide an easy and reliable customer experience. I coach senior executives to effectively sponsor change, I enable people managers lead their people through change and I design and deliver engagements that create behaviour change. In essence, it gives a reflection of the confidence that the customers have in this company. During the financial year 2007/2008, this company recorded a profit of 2.3 million pounds. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. 2. Good Essays. Explains that ba is in a competitive lucrative position because of the high-high situation. Mayer, F 2007, A Case Study of EasyJet and the Airline Industry, GRIN Verlag, New York. Aspects such as uncertain fuel prices as well as insecurity are major areas of concern. Last month's quarterly trading update reported an 8% increase in unit revenues for the Oct-Dec quarter and forecast a significant narrowing of first half pre-tax losses from GBP112m to between GBP50m and GBP75m. employers can't terminate a worker for discriminatory reasons such as race, religion, age and the like. Eichenberger, JA 1996, General Aviation Law, 2nd edn, McGraw-Hill Professional, New York. We will write a custom Essay on EasyJet Company's Strategic Analysis and Marketing specifically for you for only $11.00 $9.35/page. Kourdi, J 2009, Business Strategy: A Guide to Taking Your Business Forward, 2nd edn, John Wiley & Sons, New York. Argues that ryanair should assume the annual report valuation of 3.95 billion best captures the economic value of the firm. Currently, the firm is making intensive investments in a fuel-efficient and environment friendly new-gen aircraft that would lower its operating costs as well as carbon emissions. Explains keith's rescue dogs' aims are to help the welfare of unwanted and abandoned dogs, re-home as many dogs as they can, and educate people on the correct care and treatment of dogs. Euromonitor (2018), "Transportation Sector Analysis ", Published in 2018. Explains that union members benefit from collective bargaining power to negotiate with employers on their behalf. The plans are underway to increase the fleet of this airline. Value Stream Mapping 1 Value Stream Mapping Definition Value Stream Mapping (VSM): - Special type of flow chart that uses symbols known as "the language of Lean" to depict and improve the flow of inventory and information. Corporate stakeholders are usually customers, suppliers and shareholders. Opines that local and national communities would want easyjet to help the local community by creating more jobs and gain the town more of a name for themselves and not make too much noise, air or any pollution. This report is shared in order to give you an idea of what the complete Value Chain Analysis Report will cover after purchase. Page 50 of 50 - About 500 Essays Good Essays. Also, the sustainable approach of the company in its day-to-day activities, which include offsetting carbon emissions, participating in development of green aircrafts, promoting modern fuel-efficient fleet family, helps the company to build a reputable brand image as well as acquire and retain customers. competitive advantage requires cost leadership, differentiation, and focus strategies. Few airlines in Europe have lower fares. Explains that jet2's website focuses on the general airline market, but this is worldwide, and therefore had limited relevant information, as it operates within european routes only. easyJet is building a network of key cities, broadening their presence across Europe. In essence, focus remains on pricing strategy and the expansion of its route network across Europe and even other parts of the globe. Ahlstrom, D & Garry, DB 2009, International Management:Strategy and Culture in the Emerging World, Cengage Learning, California. All stakeholders want the business to succeed and are dependent on each other to make this happen. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. This is because the only competitors in this case are Boeing and Airbus. (Cameron & Mike 2009). The company strives to provide the best value by efficiency from all the functioning programmes across operations. In England, this company is registered with the number 3959649. This report is shared in order to give you an idea of what the complete Stakeholder Analysis Report will cover after purchase. EasyJet airlines cuts costs through value pricing. This is a tool which is used to evaluate the internal and the external environment of a business. Opines that if there were many homeless dogs, they'd want the charity to pick up and care for them as it helps the community and the dogs within that community. Additionally its total revenue per seat grew by 5.1&capacity measured in seat flown. In this case, the emerging leisure travellers are providing a strong opportunity for this airline. Analyzes how easyjet has a few stakeholders who influence the company's decisions, such as customers and employees. EasyJet Company's Strategic Analysis and Marketing. There are so many benefits you get from the proper implementation of stakeholder analysis. EasyJets serves airline travellers. Updated: Feb 28th, 2023. It involves assigning attributes or levels to each stakeholder based on their characteristics in relation to the project or work. 1. The power of suppliers is another aspect which is brought to the fore by the porters five forces. For instance there may be similarities between business class travellers on a particular flight, but they will not all be travelling for the same reason. Stakeholder mapping is part of the stakeholder analysis process. The focused network strategy can be summarised as follows: easyJet recognises that the continued evolution of our product portfolio represents a significant opportunity to build on spend per customer, delivering enhanced sustainable returns. That's too much for a short video. Analyzes how the airline industry is affected by negative and positive externalities, such as the rise and decline in fuel costs and air traffic congestion. Copyright 2000-2023. What is stakeholder mapping? So, here, I want to share with you my favorite 6 Stakeholder A. In addition, a stakeholder analysis can help you: Gain more support and resources. Numerator is obtained after meeting dues of all claimants of contractual dues. Explains that corporate governance refers to the set of systems, principles, and processes by which a company is governed. Explains that british airways is committed to actively promoting diversity and understanding. Stakeholder mapping can offer valuable insights about organizations and their position in the ecosystem.
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