d. Meissner's corpuscles. E) channel, Which of the following types of differentiation refers to companies effectively designing their distribution medium's coverage, expertise, and performance to make buying the product easier and more enjoyable and rewarding? Which of the following statements is not true with regard to the concept of product? A) locate the brand in the minds of consumers to maximize the potential benefit to the firm B) discover the different needs and groups existing in the marketplace C) target those customers marketers can satisfy in a superior way D) collect information about competitors that will directly . a. Largely set in a futuristic World State, whose citizens are environmentally engineered into an intelligence-based social hierarchy, the novel anticipates huge scientific advancements in reproductive technology, sleep-learning, psychological manipulation and classical conditioning that . D)It is always part of a company's success. b. d. Printed on the package or in the instructions D) product B) reliability A rsum, sometimes spelled resume (or alternatively resum ), [a] [1] also called a curriculum vitae (CV), is a document created and used by a person to present their background, skills, and accomplishments. c. Quality Select one: Which of the following is a benefit of social media marketing? Which of the following statements about advertising campaigns is true? D) brand slogan c. Multiproduct branding What the customer expects from the service. D) focusing on reliability Infringement Select one: E) competitive points-of-presence, ) ________ are associations designed to overcome perceived weaknesses of the brand. d. There is no such thing as a pure good or a pure service. The winner of the taste test would get the contract Hermione used ____________ to evaluate the quality of the service? e. Transaction, _____________ is when a business uses one brand name to cover a variety of products? d. Branding is less important now than . A) A small business must creatively conduct low-cost marketing research. Research your audience, value proposition, and competition. b. A global brand has marketing programs that are coordinated in each individual country where the service is sold to ensure a consistent customer experience. E) reliability, A supplier creates better information systems, and introduces bar coding, mixed pallets, and other methods of helping the consumer. d. The retailer has national distribution It later sells the shares A) the soap is one-quarter cleansing cream A) Customers are willing to buy by brand only when it assures "top quality. B) channel Which of the following statements about brand names is true? c. Search qualities Study with Quizlet and memorize flashcards containing terms like Which of the following does NOT accurately describe a brand-related term? \end{array} B) channel differentiation A) resilience Explore our library and get Marketing Homework Help with various study sets and a huge amount of quizzes and questions, Find all the solutions to your textbooks, reveal answers you wouldt find elsewhere, Scan any paper and upload it to find exam solutions and many more, Studying is made a lot easier and more fun with our online flashcards, Try out our new practice tests completely, 2020-2023 Quizplus LLC. If it helps to get your gears going, here are simple formulas you can follow to create a winning positioning statement: [Brand name] provides [benefit] because [compelling reason] for [target audience] with [specific need or want]. Brave New World is a dystopian novel by English author Aldous Huxley, written in 1931 and published in 1932. All marketing strategy is built on STPsegmentation, targeting, and ________. A) Positioning B) Valuation C) Pricing D . Social media marketing is the use of social media platforms and websites to promote a product or service. d. The principle of informed consent E) positively correlated, ________ is a company's ability to perform in one or more ways that competitors cannot or will not match. For a one-time fee of $300 the company will install a four-pot coffee maker in the office. Select one: B) allow brands to expand their market coverage and potential customer base. Select one: When Procter & Gamble added a new laundry detergent brand in Asia called "Panda" to its current line of laundry detergents, the Panda brand would be considered a: What does the company assure by stating that the beer tastes good? c. Because if you hear complaints in only one area, you can assume that everything else is going according to plan. Which of the following is NOT true regarding brand loyalty? e. Joint venture, If customers purchase your product and find that it performs as well or better than they expected, they will be forming _______________ an important step in creating brand equity? c. It contends that people hav; Which of the following statements is true of a culture with low uncertainty avoidance? A combination of one or more of those distinguishing . e. What his or her rights are in case something goes wrong. The company has provided a written statement saying what their responsibility is for defective products. b. Because customers who spend the most money are the most likely to complain. D) never correlated E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. C) Noncomparitive positioning e. Changed as circumstances change. e. Service dominated offering, Arwen wanted to open a donut shop where customers could design their own donuts and have them made to order at the time. a. A) announcing category benefits He thought of the brand name "Playful Puppy" and asked your opinion. From a consumer's perspective, a strong brand image provides each of the following except: From a company's perspective, a strong brand image is related to each of the following except: From the company's perspective, a quality brand image enhances the introduction of a new product because: C. customers normally transfer their trust in and beliefs about the corporation to a new product. A. d. Positioning E) employee, Suppliers who are dependable in their on-time delivery, order completeness, and order-cycle time are most likely to be differentiated based on ________. a. Visibility In which of the following examples is a company communicating category membership using a product descriptor? e. The retailer has a lot of experience with advertising. B) Market research a. Perishability (Inventory) Select one: The express warranty b. Some services are more product-based than other services Select one: e. Perishability (Inventory). When you are dealing with the ____________ characteristic of a service, one approach is to institute procedure manuals and training programs so that your service employees will know how they are supposed to deal with customers. C) directly proportional E) They leverage the values of the brand to take the brand into new markets/sectors. Experience Qualities E) are ambiguous moral principles behind the operation and regulation of marketing. A) It involves designing creative business ventures to positively affect both a company's cost structure This is an example of ________ differentiation. \text{20X9} & 160,000 & 40,000 & 100,000 & 20,000 \\ a. D) points-of-conflict D. changing an image. E) Chloe: All you need for a beautiful you. View the full answer. A) Procedural maps If two lines are cut by a transversal so that corresponding angles are congruent, then the lines are parallel.4. Select one: D) Brand alliances during recessions as they do during times of prosperity. b. Invisibility One of the challenges we face in managing services is that both the customer and the service provider work together to create the service. Empathy Which of the following statements is true of the individualism approach of ethical decision making? Select one: E) relying on the product descriptor, ) SJC is a new retailer that targets the youth market. Warranties can be either express or implied. b. All of these are the point we were trying to make. d. Introduction C. Both A and B, Marketing Communications> IMC, branding and c, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese, Fundamentals of Financial Management, Concise Edition. C) clear similarity to the attributes of other brands This is an example of ________. 100% (8 ratings) 11) Brand equity is the value that the users derives or equate from a particular brand. In this case A is "2 is even" and B is "New York has a large population." I would evaluate each of these as true, so the compound statement is true. Question: 22 Which of the following statements are true about a brand positioning statement? A) comparing to exemplars D) product differentiation An implied warranty means that? Select one: It is relatively inexpensive to create a national brand when the product sells for less than $1 c. Creating a brand is very different from positioning. A) brand equity B) point-of-difference e. Private-label brand, middleman brand. E) maximizing negatively correlated attributes, Which of the following ways to conveying a brand's category membership relates to well-known, b. d. The normal rules about products don't apply when you are dealing with services In terms of the goods-services continuum, this is an example of a _____________? B) brand awareness D) category points-of-parity D) practicality Substitution (statement 2 into statement 3) or transitive property 5. The walls of his waiting room were covered with murals of beautiful outdoor scenes along with his advertising slogan 'What would it be like to live in a world without lower back pain?. e. Balanced offering. 3. a. D) A small business must disintegrate the brand elements to maximize the contribution of each of the three main sets of brand equity drivers. Every service probably has a tangible component. D. Brand recognition, also known as aided recall, refers to the ability of consumers to identify a brand. Which of the following statements are true about data storytelling? D) employee Brand extension. Brand names are always economically wasteful since they dupe consumers . Like lysol spray disinfectant products Other disinfectant sprays besides lysol Spanish equivalent to lysol spray. A) original, ambiguous, and straightforward Give all appropriate journal entries for 20X8 that Ravine would make if it (a) carries the investment at fair value or (b) uses the equity method. The point of contact between the customer and the service provider is called the ___________? b. Cannibalization Write these addends in vertical form. [Brand name] offers [how your company responds . C) insensitivity Using the information given in the given problem and the rates shown in the given figure, prepare a depreciation schedule showing the depreciation expense, accumulated depreciation, and book value for each year under the Modified Accelerated Cost Recovery System. B) product concept development and screening. True a. In class we spoke of a goods-services continuum. A business's branding is more important than you might think. Select one: c. The warranty statement is not in the package, but must be downloaded from the companys website. D) Competitive points-of-difference Thematically, it centres on the consequences of totalitarianism, mass surveillance and repressive regimentation of people and behaviours . functional and product use benefits correct incorrect. a. Which of the following is the company using to convey its membership in the hatchback segment? 37) Which of the following statements about brand equity is NOT true? Component branding Year20X620X720X820X9OperatingIncome,RavineCorporation$140,00080,000220,000160,000NetIncome,ValleyIndustries$30,00050,00010,00040,000Ravine$70,00070,00090,000100,000Valley$20,00040,00040,00020,000. Stay Safe. e. Visualization, Proctor & Gamble creates a separate brand identity for each product they bring to market. Brand equity is the value a brand name adds to a product. Nickname c. Trade name, trademark D) Achieving brand familiarity is easy. b. B) mystery He wanted to create a distinctive brand personality for the store, so he insisted that all of the employees wear purple robes and long, pointed hats while they were on duty so they would all look like wizards to customers. This strategy is called _______________. How to Write a Strong Brand Statement in 2022. c. Every good probably has an intangible component C) service differentiation Individual product branding A) competitive points-of-difference E) distinct advantage, Which of the following types of differentiation relates to companies having better-trained personnel Select one: E) narrative arc, Which element of a brand story framework do Randall Ringer and Michael Thibodeau relate to the authenticating voice, metaphors, symbols, themes, and leitmotifs? A) announcing category benefits b. Inseparability D) the soap brand has global presence C. Alliance or co-branding works best when the two brands are unrelated. E) sensitivity, Which of the following traits of a brand's ability to become a lovemark implies empathy, commitment, and passion? Carnival Corporation is the world's largest cruise line company. C) communicative, simple, and inspirational E) unique, sensitive, and explanatory, Brand mantras typically are designed to capture the brand's ________, that is, what is unique about the brand. Starbucks using its brand name on coffee makers is an example of a: In theory, it does not ultimately serve the greater good. C) Competitive points-of-parity Which of the following statements about pricing in the not-for-profit sector is FALSE? Suppose that you wish to test to determine whether one method of teaching statistics is better than another. False. a. D) image differentiation Select one: A) Brand mantras E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. A. Which of the following statements about branding is TRUE A Customers are willing. c. The retailer is a recognized brand D) believability A) language Many organizations view the process of creating and maintaining a strong brand as a liability. A) intimacy Assuming Adamss assertion is correct (that a business expansion is already under way), evaluate the timeliness of his recommendation to purchase Universal Auto, a cyclical stock, based on the business-cycle approach to investment timing. The brand . e. Abuse, Which of the following statements about creating a brand is true? By using the book, Frodo's patients could benefit from his practice even if he wasn't with them personally. b. e. Intangibility, A ____________ is an intangible activity or benefit that an organization provides to consumers in exchange for money or something else of value? b. Inseparability D. many consumers still perceive private labels as being inferior to manufacturer's brands. (d) All of the above. Excessive branding. An expressed warranty means that? Transcribed image text: Which of the following statements about brand names is true? , a publication for people in the grocery, business, encouraged produce managers to stock up on the product. A) services B) comparing to exemplars The customers who represents the brand . It is highly popular in the group-oriented society of today. c. The normal rules about pricing don't apply when you are dealing with services All Rights Reserved, Quiz 8: Elements of Product Planning for Goods and Services. What he or she is expected to do in order to create the service. These are all ways to leverage brand equity by charging a fee for others to use your brand name. 5. Rsums can be used for a variety of reasons, but . We strongly recommend purchase. a. American Express'- "Worldclass Service, Personal Recognition," Mary Kay's - "Enriching women's lives," Hallmark's- "Caring Shared," and Starbucks'-"Rewarding Everyday Moments" are examples of ________. A) A VMS is a channel in which there is cooperation among channel members at two or more different levels of the channel. b. D) setting Brand awareness B) Barry's Oats, when you want nutrition and flavor. Select one: Consumers with strong behavioral loyalty have the strongest connection with the brand. d. Toll-free number E) points-of-conflict, Tums claims to have the most acid-reducing components of any antacid. D) brand architecture Secret shoppers are used for all of these things. who provide superior customer service? Which of the following statements about blue ocean thinking is true? B) services b. The first step to building a strong brand identity, and indeed a strong brand, is creating a brand statement. e. Positive Brand associations. Which of the following best describes BR Chicken's value proposition? They may only provide one element in a network of services received by the customer. Uploaded By ElderHawk5. She needed to hire a coffee service to provide a coffee maker and coffee supplies on a regular basis. A) Points-of-parity getty. This value can be expressed in terms of? A) deliverability b. \textbf{Year} & \textbf{Ravine Corporation} & \textbf{Valley Industries} & \textbf{Ravine} & \textbf{Valley}\\ B) sensuality It is a good brand name because it is simple and easy to pronounce. a. Visualization E) practicality, Which of the following traits of a brand's ability to become a lovemark keeps the five senses of sight, hearing, smell, touch, and taste on constant alert for new textures, intriguing scents and tastes, music, and other such stimuli? Save the GoogleEarth image that shows the feature in the wider context of the surrounding landscape, Explain why deserts and vegetation showup clearly in the map of Africa below, copied from GoogleEarth.. a. cutting marketing costs b. improving customer service c. improving brand image d. all of these are benefits of social media marketing; In the context of on-demand marketing, which of the following statements is true of a sales-oriented firm? C) relying on the product descriptor C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors. e. You said all of these things, and meant them. E) exploitation of competitors' weakness, ) The two basic forms of points-of-parity are ________ and ________. D) category points-of-difference A) positioning B) product C) planning D) promotion E) performance, ________ is the act of designing the company's offering and image to occupy a distinctive place in the minds of the target market. Sorted by: 2. c. Multiproduct branding A) positioning. Brand names give the seller an incentive to provide consistently high-quality products and services in order to protect the reputation of the brand. A) Category points-of-difference E) language, Which element of a brand story framework do Randall Ringer and Michael Thibodeau relate to the way the narrative logic unfolds over time, including actions, desired experiences, defining events, and the moment of epiphany? A) comparing to exemplars e. Generic branding, One of the ways to leverage brand equity is to engage in ____________ where you allow others to use your brand name for a fee or other compensation? These service elements are considered ________. Which of the following is an example of image differentiation? The truth value of a sentence is "true" or "false". Which of the following is not branding benefits specific to B2B context? Which of the following statements about service marketing is TRUE? a. C) image Select one: A brand statement might be a single, short phrase but your company's ability to create, develop, implement, and follow through on different concepts and ideas is based on it are paramount. d. Empathy D) Points-of-presence Protect the product from excessive heat or cold. Brands no longer control the ways in which customers connect to them b. Implied C) comparing to exemplars a. Select one: The service contract assured her that if anything went wrong with the car it would be taken care of even if it wasn't covered in the warranty. C) The highest level of brand equity involves establishing product benefits. \end{array} Warranties can be either expressed or implied. E) feasibility, Which of the following criteria relates to the company having the internal resources and commitment to feasibly and profitably create and maintain the brand association in the minds of consumers? An emotional connection Select one: e. No, because quality and value will be difficult to maintain because the concept depends on extensive training of baristas. Gandalf opened a tobacco shop in the Haight/Ashbury District. B) channel differentiation A) service differentiation B) always correlated A) help firms to analyze who their competitors are. C) They must economically communicate what the brand is and avoid communicating what it is not. B) category-based positioning b. Wrapper Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. Select all that apply. They negotiated with computer manufacturers to include a sticker on the outside of the computer - regardless of the brand - showing that there was an Intel chip inside. b. Word of mouth d. Kept. A) conceptual points-of-parity; competitive points-of-parity Study with Quizlet and memorize flashcards containing terms like ________ is an example of an unsought product., Which of the following statements is TRUE? C. a competitor enters the market with a product that is viewed as being superior. E) Cognitive maps, Straddle positions ________. The ________ defines which other brands a brand competes with and therefore which brands should be the focus of competitive analysis. C) Dove soap helps users have softer skin C) The highest level of brand equity involves establishing product benefits. a. All Rights Reserved. e. Not-for-profit organizations may not be allowed to segment. Packaging is not an important consideration in product strategy. Which of the following is NOT a perceptual benefit of packaging? Uploaded By lawjieyin. A university librarian produced the following probability distribution of the number of times a student walks into the library over the period of a semester. B) Category points-of-difference E) identifying counter examples, Ford Motor Co. invested more than $1 billion on a radical new 2004 model called the X-Trainer, which combined the attributes of an SUV, a minivan, and a station wagon. Explain why deserts and vegetation show up clearly in the map of Africa below, copied from, How are the borders of the earth's tectonic plates defined? E) intimacy, ) Randall Ringer and Michael Thibodeau see ________ as based on deep metaphors that connect to Select one: Brand name, marketing communications, packaging, and price are examples of_____ that enable consumers to form associations that give meaning to the brand. C) relying on the product descriptor This suggests that in order to have a successful service experience the customer has to know? Starbucks is more than coffee. B) allow brands to expand their market coverage and potential customer base A service is the intangible component of a product. A) point-of-parity event would be an example of what kind of promotional activity. E) price-quality positioning, Marketers typically focus on ________ in choosing the points-of-parity and points-of-difference Multiple Choice O It is a collection of coordinated advertisements that share a single theme. Then add. d. Thinking outside of the box. \text{20X8} & 220,000 & 10,000 & 90,000 & 40,000 \\ The goal of attribution is to determine which channels and messages had the greatest impact on the decision to convert, or take the desired next step. At that time, consumers saw U.S. luxury cars as lacking performance. Yes, because the large number of bean varieties needed to make the concept work will create economies of scale. E) Points-of-divergence, The three criteria that determine whether a brand association can truly function as a point-of-difference are ________. Study with Quizlet and memorize flashcards containing terms like A service mark is the exclusive right to use a brand or part of a brand. d. What he or she wants from the experience before meeting with the service provider. b. Companies trying to sell their products internationally do not benefit from, Many organizations view the process of creating and maintaining a strong, Organizations should not provide the same level of promotion to brands. Consumers with high behavioral loyalty are unlikely to switch. See Page 1. A) sustainable advantage Which of the following is NOT true regarding a type of brand name: D. Iconoclastic name: Office Depo is an example of a unique and memorable name, suggesting what the company is about. Generic branding e. Recovery strategy. No rust at all or damage with under 58,000 miles. A. Flanker brand e. Licensing, Raul purchased a microwave oven. Each of the following items is a tangible component of a brand image except: B. organizational culture, ideals and beliefs of corporate personnel. Brand equity is anything that is deeply seated in a consumer's memory about the brand. Association Max was the brand manager for a pet food company that was to introduce a new brand of dog food. Brand: A brand is a distinguishing symbol, mark, logo, name, word or sentence that companies use to distinguish their product from others. Select one: Deposited amounts are later converted to Cruise Revenue as voyages are completed. C) brand mission In introducing a new brand, which approach is often used by firms operating in high-end markets in order to avoid damaging the high-end brand's reputation?
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