D'Amore-McKim and Suffolk Construction are working together to make sure they are driving those changes. Emphasizes the differences and similarities between writing content for streaming vs. broadcasting. Focuses more on the psychological, behavioral, and social aspects of video games than on pure technical aspects. Offers students an opportunity to analyze artifacts from recent political campaigns such as stump speeches, campaign debates, campaign advertising, and formal campaign speeches such as nomination acceptance addresses, concession and victory speeches, and inaugural addresses. myNortheastern Opens New Window, Privacy Policy Examines the key drivers and building blocks of digital business transformations underlying the best marketing practices of the platform economy. Introduces students to the lens of performance studies, the world of sports, and the intersection of the two in the field of communication studies. What do you think? Production Capstone. Offers students an opportunity to better understand freedom and limits to freedom, particularly in the realm of speech and expression. Prerequisite(s): COMM2301 with a minimum grade of D-, Attribute(s): NUpath Analyzing/Using Data, NUpath Capstone Experience, COMM4530. COMM1511. Brand managers in technology, consumer packaged goods (CPG), and service organizations shape the trajectories of global brands and products. Offers students an opportunity to learn how platforms change the way firms and consumers transact; identify customer groups whose affiliation with the platform is most valuable; understand the dynamics and limitations of platform-based network effects; design competitive platform-based marketing strategies; and develop plans for turning products and services into sustainable customer-centric platforms. (1-4 Hours). Marketing and Communications Manager. Please fill out the form below with your web request(s). We deliver a curriculum that combines knowledge in technology and data analytics with uniquely human . (4 Hours). myNortheastern Opens New Window, Privacy Policy Emergency Information Includes professional accounting students. (4 Hours). Seeks to prepare students for careers that utilize consumer insights to inform managerial decisions. COMM4970. Designed to help students become knowledgeable consumers and limited producers of communication research. Investigates recent trends in e-business and identifies marketing strategies that work in this new environment. Depending on the mutual interests of students and faculty, research may be behavioral/experimental or quantitative/analytical in nature. Ethical issues in persuasion are addressed throughout the course. Youth and Communication Technology. 2022-23 College of Professional Studies Undergraduate PDF, Bachelor of Science in Business Administration, BSBA, Bachelor of Science in International Business, BSIB, Accelerated Bachelor/Graduate Degree Programs, College of Social Sciences and Humanities, College of Professional Studies Undergraduate, and in most DAmore-McKim combined majors, 360 Huntington Ave., Boston, Massachusetts 02115, Quantitative Analysis of Consumer Data (if not taken as a required course), Enabling Technologies for Consumer Engagement, Marketing Research (if not taken as a required course), Undergraduate Research Practicum in Marketing, Managing Customer Engagement in a Service World. The world economy is dominated by services; in the United States, a large percentage of the labor force and the GDP is accounted for by services. The College Success Manager plans marketing strategy and tactics, collaborates with partners across the university, consults data, and navigates departmental and university processes. Offers students an opportunity to explore systems that summarize marketing productivity and suggest steps for performance improvement in marketing strategy and tactics. The concentration in marketing encourages students to examine marketing as a driver of business growth, while considering the ethical and sustainable practices that are necessary for business and societal benefit. Studies the opportunities and challenges associated with the increasing globalization of Indian and Asian markets. The College of Arts, Media and Design (CAMD) is a community of creators and collaborators, entrepreneurs and practitioners, and a catalyst for research, inspiration, and discovery. Focuses on developing student skills in putting together a marketing plan based on a thorough understanding of the market. Offers elective credit for courses taken at other academic institutions. Introduces students to the landscape of mobile communication technologies. Covers the major theories about the role of communication in U.S. politics, public opinion, and public policy. Communication and Inclusion. Data Storytelling, Visualization, and Communication. Challenges students to consider privacy as a legal, technical, socioeconomic, and cultural artifact. Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. Marketing Technology Management. Social movements considered may include immigration protests, AIDS activism, environmental advocacy, disability movements, racial justice, and feminism. Focuses on several methods for critically researching visuals and applies these methods to examine and discuss several kinds of visuals, including photography, film/television, advertisements, arts, and urban spaces. For example, students may study the classical foundations of communication and contemporary political discourse in Athens or British history and documentary film production in London. (4 Hours), COMM6631. (4 Hours). Friday, March 24, 20237:00 pm10:00 pmINV 019 - Immersive Media Lab. May be repeated without limit. (4 Hours), COMM4102. Introduces the process of planning, preparing, producing, and evaluating studio productions. Exposes students to the elements and terminology of studio production using multiple cameras, live switching, audio mixing, and studio lighting. MKTG4510. 2022-23 College of Professional Studies Undergraduate PDF, College of Professional Studies Undergraduate, Arts Administration and Cultural Entrepreneurship (AACE), Cardiopulmonary and Exercise Science (EXSC), Civil and Environmental Engineering (CIVE), Co-op/Experiential Education in Arts, Media, and Design (EEAM), Co-op/Experiential Education in Business (EEBA), Co-op/Experiential Education in Science (EESC), Co-op/Experiential Education in Social Sciences and Humanities (EESH), Commerce and Economic Development - CPS (CED), Communication Studies - CPS Specialty (CMMN), Computer Engineering Technology - CPS (CET), Counseling and Applied Educational Psychology (CAEP), Ecology, Evolution, and Marine Biology (EEMB), Electrical and Computer Engineering (EECE), Electrical Engineering Technology - CPS (EET), English as a Second Language - CPS Specialty (ESLG), General Engineering Technology - CPS (GET), Geographic Information Systems - CPS (GIS), Health Science - Interdisciplinary (HLTH), Interdisciplinary Studies - Office of the Provost (INPR), Interdisciplinary Studies in Arts, Media, and Design (INAM), Interdisciplinary Studies in Science (INSC), Interdisciplinary Studies in Social Sciences and Humanities (INSH), Latin American and Caribbean Studies (LACS), Mechanical and Industrial Engineering (MEIE), Mechanical Engineering Technology - CPS (MET), Political Science - CPS Specialty (PLSC), Speech-Language Pathology and Audiology (SLPA), Strategic Intelligence and Analysis - CPS (SIA), Study Abroad - Social Sciences and Humanities (ABRH), Womens, Gender, and Sexuality Studies (WMNS), 360 Huntington Ave., Boston, Massachusetts 02115. (4 Hours). Protect The Pack Placing Our Experts In Premier Media Outlets. If you have any issues please let us know. Examines literature related to crisis communicationincluding theories, models, and strategiesand establishes ethical principles in terms of what, how, and when essential elements must be employed for effective and ethical crisis communication. Marketing performance measurement and feedback systems enable managers to take smarter risks by assessing experimental projects and forecasting the profit potential of bigger, bolder initiatives. Dean's Distinguished Lecture Series. COMM3750. . Our renowned faculty examine the myriad ways in which marketing transforms and creates relationships among organizations, individuals and societies so that all benefit. By the end of the course, successful students recognize what people are doing with their talk, how to identify communication breakdowns, and learn methods for increasing communication efficiency in everyday and organizational encounters. Offers an advanced course in defining and managing an organizations product-market strategy. Intended for marketing specialists and nonspecialists interested in incorporating a market focus from a general management or consulting perspective. The concentration aims to prepare students with the knowledge and skills to pursue careers in a broad range of professional settings including, but not limited to, digital marketing management, social media marketing, marketing analysis, data analysis, marketing consulting, UX design, content strategy, consumer insights analysis, sales management, and product and brand management. Seminar in Communications. Covers both the business and the technical aspects of being a voice talent. (4 Hours). COMM4901. Offers students an opportunity to understand key concepts in performance studies such as ritual, play, performativity, performing, and performance processes. Trademarks & Licensing Samantha Harasen srbaker@uw.edu 206-543-0773. The concentration embraces an approach that is analytical, creative, and practice oriented. (3 Hours). In addition to assuring the delivery of a top-notch learning experience for students, he teaches . (4 Hours). Discusses how campaigns are designed to intentionally influence awareness, knowledge gain, and attitude/behavior change. Covers digital communications history, technical basis (protocol and the Web ), communicative effects, commercial applications, culture, and societal interactions. Easy, breezy, risky:Lay investors fail to diversify because correlated assets feel more fluent and less riskyCornil, Y., Hardisty, D. J., Yakov BartOrganizational Behavior & Human Decision Processes2019, Market-Oriented Culture and Customer Feedback ProcessesMorgan, N.A., Bruce Clark, Vorhies, D.Edward Elgar Publishing2019, The impact of customer engagement behaviors and majority/minority information on the use of online reviewsPaul Fombelle, Baker, T.L., Voorhees, C., Hall, K., Runnalls, B.Edward Elgar Publishing2019, Putting Words in Their Mouths: Examination of Pre-written ContentBeck, J.M., Paul Fombelle, Voorhees, C., Lemon, K.N.Marketing Science Institute2019, Dame Anita Roddick: Transforming Personal Values and Strengths to Build an EmpireFelicia LasskGo-To-Market Strategies For Women Entrepreneurs: Creating and Exploring Success2019, Is Best Answer Really The Best Answer? Risk Communication. Focuses on theories of and approaches to the study of intercultural communication. Stresses the benefits and complexities of cultural diversity in global, local, and organizational contexts. (4 Hours). Boston, MA 02115 Communication in a Digital Age. Communication and Inclusion. Starts with the principles of formal logic and introduces students to truth tables and diagramming techniques. Other topics include group dynamics, family, learning, personality, and emotions and their impact on the business world. Offers students the opportunity to apply a proven selling process and present compelling solutions to customers. (4 Hours). Explores planning, research, production, and other elements that go into successful advertising. Voice-Over Artist. (3 Hours). About the Opportunity. Applies network science theories and methods to understand the connectivity and complexity in the world around us on different scales, ranging from small groups to whole societies. MKTG6120. (4 Hours). Examines both classical and contemporary theories of persuasion, after which students consider persuasion in actionhow persuasion is used in everyday language, nonverbal communication, sales techniques, politics, and propaganda. COMM2625. Addresses the interdependent links between sports and communication. Creating Business Value with Data and AI Technologies. Offers students an opportunity to complete a semester-long, intensive research and writing capstone project related to the field of strategic communication. May be repeated without limit. 2022-23 College of Professional Studies Undergraduate PDF, College of Professional Studies Undergraduate, Arts Administration and Cultural Entrepreneurship (AACE), Cardiopulmonary and Exercise Science (EXSC), Civil and Environmental Engineering (CIVE), Co-op/Experiential Education in Arts, Media, and Design (EEAM), Co-op/Experiential Education in Business (EEBA), Co-op/Experiential Education in Science (EESC), Co-op/Experiential Education in Social Sciences and Humanities (EESH), Commerce and Economic Development - CPS (CED), Communication Studies - CPS Specialty (CMMN), Computer Engineering Technology - CPS (CET), Counseling and Applied Educational Psychology (CAEP), Ecology, Evolution, and Marine Biology (EEMB), Electrical and Computer Engineering (EECE), Electrical Engineering Technology - CPS (EET), English as a Second Language - CPS Specialty (ESLG), General Engineering Technology - CPS (GET), Geographic Information Systems - CPS (GIS), Health Science - Interdisciplinary (HLTH), Interdisciplinary Studies - Office of the Provost (INPR), Interdisciplinary Studies in Arts, Media, and Design (INAM), Interdisciplinary Studies in Science (INSC), Interdisciplinary Studies in Social Sciences and Humanities (INSH), Latin American and Caribbean Studies (LACS), Mechanical and Industrial Engineering (MEIE), Mechanical Engineering Technology - CPS (MET), Political Science - CPS Specialty (PLSC), Speech-Language Pathology and Audiology (SLPA), Strategic Intelligence and Analysis - CPS (SIA), Study Abroad - Social Sciences and Humanities (ABRH), Womens, Gender, and Sexuality Studies (WMNS), 360 Huntington Ave., Boston, Massachusetts 02115. (4 Hours). Communication Criticism. Studies in detail the Universal Declaration of Human Rights and the European Convention on Human Rights. Topics include the evolution of organizational communication, communication networks, information management, and communication climate. The Politeness BiasShun-Yang Lee, Rui, H., Whinston, A.MIS Quarterly2019, Joint Impact of Ethical Climate and External Work Locus of Control on Job MeaningfulnessJay Mulki, Felicia LasskJournal of Business Research2019, Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool?Koen PauwelsJournal of Interactive Marketing2019, The Impact of Adding Online-to-Offline Channels on Firm's Offline and Total RevenuesKoen PauwelsJournal of Interactive Marketing2019, Big and lean is beautiful: A conceptual framework for data-based learning in marketing managementKoen PauwelsReview of Marketing Research2019, The Cannabis Industry: A Natural Laboratory for Marketing Strategy ResearchOlsen, M., Keith SmithMarketing Letters2019, Does Changing Defaults Save Lives? Offers an overview of the concepts, methods, tools, and ethics of communication research. The primary theme of the course is that both service organizations and product organizations require a distinctive approach to marketing strategy in a world where all organizations increasingly depend on service excellence and customer engagement for competitive advantage. 'Theory' is used in the holistic sense as the interested observation and careful scrutiny of an object. Exposes students to ways of ethical reasoning across communication contexts, including organizational communication, social media, intercultural communication, mass media, and interpersonal communication. 2022-2023 Northeastern University Introduces students to frameworks that help explain current issues in electronic marketing. Analyzing Conversations in Everyday Life. In the digital domain, our faculty seek to answer questions such as how digital products, social media, and online environments impact purchase, consumption, and product innovation; how consumers and firms respond to new digital technologies, digital communications and digital business models; how marketing actions affect online consumer behavior Special Effects and Postproduction for Television. Studies methods that may range from close textual analysis to deconstruction to theories of performance. (1-4 Hours), COMM4994. A term project is used to enable students to apply their learning about the fundamentals of marketing. | Situates these forms as central to the production of official discourses of citizenship, belonging, and nationalism, as well as the construction of identities. Marketing Research. Prerequisite(s): (MKTG2201 with a minimum grade of D- or MKTG2202 with a minimum grade of D- or MKTG2209 with a minimum grade of D- ); (ENGL 1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C or ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C ), MKTG3401. The dark side is a metaphor used to describe areas of interpersonal and relational communication that are underexplored or lying in the shadows; destructive or dysfunctional; and/or poorly understood or often misinterpreted. May be repeated without limit. Addresses central questions of human rights communication.The establishment and recognition of basic, universal human rights lead to a number of fascinating and important communicative problems. Maria Elena Villar, PhD Chair 617.373.5517 commstudies@northeastern.edu The Department of Communication Studies is committed to providing students with both the communication skills and the understanding of the communication process required to thrive in a complex and changing society. Communication and Storytelling. Northeastern University. MKTG4120. Examines the communication strategies (including rhetorical messaging, public advocacy, grassroots organizing, fund-raising, and media outreach) of historical and contemporary social movement and activist organizations. myNortheastern Opens New Window, Privacy Policy COMM2304 and WMNS2304 are cross-listed. Students visit some of the key sites of fascist rhetoricand the rhetoric against fascism. Does not count as credit for business majors. Brand Marketing & Strategy Nicole Dierks morryn@uw.edu 206-685-0284. Offers students an opportunity to learn how these processes inform the development of effective risk-communication strategies, including institutional risk assessment, stakeholder participation, and formal messaging. Focuses on the challenges and decisions new-product managers face as they take ideas through the new-product-development process. Also covers issues of cultural competence in the workplace so that students can become more informed about how approaches to business and work relationships differ across cultures. New Product Development. Attribute(s): NUpath Interpreting Culture, COMM1225. (3 Hours). May be repeated without limit. Introduces the fundamental principles of communication law and ethics. Communication Studies at Northeastern. Offers advanced training in video production techniques, emphasizing remote location shooting. (4 Hours), COMM6501. We live in a modern "risk society"preoccupied with assessing, debating, preventing, and managing potential hazards to our health and safety. (4 Hours). Examines the communicative experiences of organizations and relationships using both theoretical approaches and practical experience. Digital communication is central to contemporary life and is (consequently) often taken for granted, which this course seeks to remedy. Introduces students to interviewing through the application of communication theory. Designed for graduate students with a background in computational social science, computer science, data analytics, digital humanities, economics, engineering, and network science who are interested in consumer-focused interdisciplinary empirical research projects. Offers students an opportunity to study landmark cases and trials, critically test their reasoning, present talks on the fundamental principles of the rule of law, and deliver accusations and defenses in some of the landmark cases of the international criminal tribunals. COMM2535. Offers independent work under the direction of members of the department on chosen topics. Focuses on the fundamental role that communication plays in family life. Requires each team to develop a formal business plan that includes a market analysis, a budget, and a marketing plan. Introduces students to the multifaceted responsibilities of a brand manager, including understanding market trends and the competitive landscape; developing the brand story; conducting and analyzing consumer research to identify brand opportunities; creating and maintaining a brand budget; establishing and implementing cross-platform brand communication strategy; measuring brand performance; and executing marketing and advertising campaigns. (4 Hours). Topics include cultural dynamics in international markets, political and legal environmental constraints, educational and economic constraints, international marketing research, international marketing institutions, and marketing practices abroad. Examples may include augmented reality, virtual reality, mixed reality, internet of things, real-time interactivity, geolocation tools, wearables, dynamic content personalization, automation, social media, chatbots, voice assistants, and artificial intelligence. About the D'Amore-McKim School of Business: Founded in 1922, the D'Amore-McKim School of Business at Northeastern University prepares the leaders that the times demand. Explores topics such as branding and advertising via mobile phones, online social networks and communities, technology adoption in global emerging markets, and how the Internet empowers customers and enables firms to engage in customer advocacy. (3 Hours). The building blocks of the marketing concentration require courses in marketing research or analysis of customer data followed by a tailored set of electives to suit different student goals and interests. Learn Global and Intercultural Communication skills while earning your way to GEO's first Digital Badge . (4 Hours). Emphasizes the analysis of rhetorical texts but adds to it the contemporary dimensions of sound and images. Covers professional codes as well as personal, interpersonal, small group, organizational, and societal factors affecting ethical mediated communication. COMM3500. Theories of Conflict and Negotiation. Tons of great salary information on Indeed.com Communication, Technology, and Society. Covers team selling and relationship marketing. Readings, cases, discussions, lectures, guest speakers, student reports, and exercises on the World Wide Web are all utilized. Attribute(s): NUpath Interpreting Culture, NUpath Writing Intensive, COMM3415. (3 Hours). Offers students an opportunity to learn about the communication studies major and to explore the different areas of emphasis offered by the department. COMM2991. Boston, MA 02115. Offers students an opportunity to work in teams to produce and direct television using remote video equipment. Sport and Spectacle. COMM6320. Explores the ongoing evolution of legal protections for personal data; maps how new digital technologies offer both the prospect of enhanced privacy protections and radical new forms of surveillance that infringe on privacy; traces how much of our contemporary economy thrives on the witting and unwitting exchange of personal data; and sketches changing popular attitudes toward privacy. (4 Hours). Consumer Behavior. (3 Hours). Rhetoric and Justice. Introduction to Marketing in a Global Context. Visual Communication. It. MKTG4508. (4 Hours). B2B and Strategic Sales. Offers students an opportunity to deepen their abilities to think critically about texts in a variety of forms such as orations, advertisements, music, and art. Associate Dean for Administration and Finance. Dark Side of Interpersonal Communication. Considers various approaches for establishing fair and appropriate regulations and policies to mitigate such issues. COMM2900. (4 Hours). Engages students in multiple aspects of a research project: literature review; theory development; hypothesis generation; research design; data analysis and visualization; and developing insights for managers, researchers, and policy. Digital Marketing. MKTG2720. Offers students an opportunity to learn to use computational tools to gather and analyze network data, derive data-supported insights, and develop effective network interventions. The course is organized around five subjects that are central to the study of political communication: communication systems and practices; communication effects: media, politics, and society; the politics of entertainment and the changing political information environment; elections, accountability, and the mass media; and media and political institutions. Opens New Window Exposes students to the elements and terminology of audio production as they record, mix, and produce their own original projects. Closest T stops: . Students present proposals to an Independent Studies Committee for evaluation and approval. Examines communication and inclusion in the contexts of gender, race, sexual identity, social class, ability, and age. After having a top advertising program, we foresaw a shift in marketing communications and founded the IMC degree in the early 1990s. (4 Hours). Uses readings and in-class activities to consider how values and principles that have historically been deemed important apply to the world of new information and communication technologies. Prerequisite(s): (MKTG6200 with a minimum grade of C- or MKTG 6208 with a minimum grade of C- or MKTG6318 with a minimum grade of C- ); (MGSC6200 with a minimum grade of C- or MGSC 6207 with a minimum grade of C- ), MKTG6212. International Marketing. COMM2451. Explore Our Degrees Gather Here. COMM2500. (4 Hours). Communication and Privacy. COMM3530. Offers students an opportunity to be able to reflect on and assess ones own competence in communication and how ones communication affects ones quality of life and to respectfully consider the ethical complexities of quality-of-life issues in both organizational and interpersonal settings. Begins with an understanding of why and how firms, institutions, and organizations purchase products and services and the importance of the multifunctional buying center. (4 Hours). May be repeated without limit. Prerequisite(s): ENGL 1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C or ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C, COMM3304. Emphasizes quantitative and qualitative approaches to research as part of a comprehensive approach to the development of an on-campus sports promotional campaign. Topics may include product innovation, market identification and segmentation, customer valuation, media attribution models, and assessment of digital and social media. Communication Law. Marketing and Communications Additional Information Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. College of Social Sciences and Humanities. Marketing Research. (4 Hours). | Jennifer Zehnder | Director of Communications and Marketing. Finally, introduces and analyzes the role of prosocial marketing, how marketing can influence peoples behavior for advancing a socially desirable change. 360 Huntington Ave., Boston, Massachusetts 02115 Group Communication. Explains the process of generating feasible, interesting, and managerially relevant research ideas. Principles of Argumentation. MKTG6222. Offers students an opportunity to learn how to distinguish between an incident and crisis; to analyze communication practices and methods applied during a crisis; to apply social scientific theory to explain how and why a crisis occurred; and to draw upon theory to develop effective crisis communication plans. The DRS was developed by the Northeastern University Library as a tool for University faculty and staff to protect the valuable information and data that has been created as part of the University's research . Covers all aspects of field production from the preproduction process of intensive research and development of story ideas to the technical aspects of filming, lighting, sound recording, digital editing, and graphics. TTY 617.373.3768 Examines how young people differ individually across the life span as well as collectively by class, race, ethnicity, nationality, gender, sexuality, and disability. Attribute(s): NUpath Formal/Quant Reasoning, COMM1131. Emphasizes using market information to choose and manage the companys relationships with customers and competitors in a complex, changing environment, as well as the practical concerns of implementing and evaluating marketing strategy.